Social Media Marketing - Facebook for Business
Facebook for Business is a No-Brainer
3-Important Facts to know about Facebook for Business...
1.) Most widely used platform across the globe.
2.) Knowledge of account holders exceeds that of competitors.
3.) Based on the information each user shares with Facebook, along with Likes and Dislikes, it allows businesses to refine and reach a target market with absolute precision.
You may feel that having social media as apart of your marketing strategy is a waste of time and that traditional marketing efforts are sufficient. I am here to tell you, that is not the case! Facebook, if you want to be where your customers are interacting and engaging, is an essential asset.
5- Advantages of having a Facebook Business Page...
1.) Your business will be put on the map in the digital world.
2.) UNLIMITED Friend count, unlike a personal page which is limited to 5000.
3.) Added Features, such as, posting Hours of Operation, promotions, building a shop/online store and MORE!
4.) Ability to Advertise your page, (unable to do on personal).
5.) Important information through Facebook's internal analytics, Facebook Insights.
Facebook Insights and Analytics...
What are Facebook Insights? Well, once a Facebook ad campaign has been up and running for a feasible amount of time, you will want to check to see how well it is doing, right? Right! So, this type of check up should be happening at regular intervals throughout the campaign. This will allow you to see what performed well and what did not, helping you to learn and create better campaigns in the future. Tracking the Impressions, Clicks, and Cost per Click.
Impressions: These are the number of times your ad appears on a page. (Viewing purposes, nothing happened)
Clicks: How many times your ad was clicked on and what happened afterward. (Did they buy, engage etc..)
Cost per Click: This is how much it costs in advertising to convert one person from a visitor to a customer or client for the company. A business may pay for 10 clicks for each 1 new customer, (9 of which didn't convert but 1 did).
**NOTE: Many businesses combine Facebook Insights with other tools like Google Analytics, depending on how in depth they want the information to be about the performance of their ads and campaigns.**
